I felt i needed to extrapolate on the ads thing I put a post or so ago.
Ads are insights into what nations want to be. Hence the we want to be stoic, forthright and a little bit of a larrakin. The Japanese, clearly, want to be insane. The Americans want to be awesome. They want to be as cool as George Clooney and Brad Pitt's lovechild, they always want the best come back. In short, they are George Costanza (in a way).
This is, of course, gross generalisation made after a few days here. but that's blogging for ya. WoooOOoooOOooo burst culture!
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[image: Woman book browsing in an art gallery]
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