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Tuesday, July 29, 2008

I'm one in thirteen

So there was this story this morning that New Zealanders had the highest rate of bloggers in a recent survey of internet use across 15 countries. Apparently one in thirteen New Zealanders has a blog.

I imagine that this will be discussed on Public Address today because they got a soundbite (textbite?) from Russell Brown: "the ability to hide your identity on the internet meant people could share information they might not share in person".

So the 1/13 stat is pretty cool (although I wonder if it's inflated by people like me who have more than one blog), but the really interesting stats is the percentage of New Zealand web-users who have a blog by ethnicity:

  • Asian 31%
  • Pasifika 12%
  • Pakeha 6%
  • Maori 2%
As a researcher I want more data before I draw conclusions, but as a factoid (alternate version) it's kinda neat.

Other info from the study: of the 78 percent of New Zealanders who use the internet:
  • 66 percent have broadband.
  • 77 percent check their email every day.
  • 28 percent use social networking sites such as MySpace and Facebook.
  • 25 percent have made a friend online, and half of those have gone on to meet an online friend in person.
  • 13 percent maintain their own website.
  • 10 percent have a blog.